New Era Cap, Las Angeles Angels, Mike Trout

New Era x Angels x Trout collaboration, in venue exclusive

Fabric & color research

Seasonal color-way creation

Decoration application & research

Retail cost & sales analysis

Art direction

Team & league consultation

Project Management

Player consultation

MLB and the Los Angeles Angels sent a project brief for superstar Mike Trout, that could be sold exclusively in their stadium for the 2018 season. The Black cap features a trout logo with number, creating a custom logo treatment. The side hit uses Trout’s MVP trophy as a woven patch. The visor utilizes a faux scale pattern to elevate the fabric story.

The red cap focuses on the Angels team, while also pulling from familiar elements Trout has used in his apparel and cleat lines. A perforated leather in the team’s primary color along with a matching satin lining, elevates the fabric story. The front logo application is a molded rubber technique. The side call out is another unique logo design, featuring Mike Trout’s two league MVP trophies. The under visor uses a technique exclusive to this cap, taking an interpretation of the trout fish rainbow pattern and screen printing it matte over an iridescent gold fabric.