Pac Sun

2024 Summer Ecom exclusive

Decoration application & research

Retail cost & sales analysis

Art direction

Historical research

Pacsun approached me to work on a 3 piece Ecom exclusive limited collection focused around 3 classic World Series events. Their provided brief included the 3 subjects (Mets world series champions, Angels vs Giants 2002, and Yankees vs Marlins 2003), garment color, and a few classic examples of graphics that their sales team has seen trend. I completed event and team coverage from these specific events to pull design trends and key verbiage that would be appropriate for each era of contest. The result was 3 distinct designs that were completely original, but looked as if they would have been part of a retail offering for those World Series events. This exercise was a great practice in following a client brief while also developing original and eye catching solutions, while maintaining a costing target and delivery date.