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Pac Sun, New Era, Los Angeles Dodgers
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2024 Ecom custom program
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Decoration application & research
Retail cost & sales analysis
Art direction
Team & player consultation
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With the summer acquisition of Shohei Ohtani by the Los Angeles Dodgers; New Era was approached to design a small capsule collection that would thematically showcase the player. Several creative solutions where explored that exemplified Ohtani's heritage and athletic prowess. Ultimately, the art direction lead to several shirts sold in brick and mortar locations and on Ecom. This was a heavily curated collection, directly approved by both the player and club.
