New Era Cap, Fanatics, Dicks Sporting Goods, LIDS

2019 Seasonal booking program

Fabric & color research

Seasonal color-way creation

Decoration application & research

Retail cost & sales analysis

Art direction

Team & league consultation

The 2019 fall seasonal booking program is a company driven initiative, offering a stock selection curated by New Era. The Design team in conjunction with the business team create an offering outline of key silhouettes and league licenses. The Design team then examines and researches trends in the industry, market landscape, and fashion world in the European, Asian, and North American Markets. From there, representatives from the factories present new fabrics and techniques. The design team then creates and curates its own collection before presenting it for approval by several other departments and partners.