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New Era Cap, Fanatics, Dicks Sporting Goods, LIDS
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2019 Seasonal booking program
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Fabric & color research
Seasonal color-way creation
Decoration application & research
Retail cost & sales analysis
Art direction
Team & league consultation
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This collaboration between New Era x Polo Ralph Lauren x The New York Yankees is one of those projects that doesn't feel real when you're working on it. We worked directly with Ralph's team, making sure our specs and detail reflected the brand's expectations. Utilizing the direction of Polo, we were able to create a limited piece that Ralph wore on the mound to throw out the first pitch. Polo was able to sell an exclusive version of this cap in their stores.
