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New Era, ECom, NFL, Fanatics, DSG
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2025 NFL Combine Fan Collection
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Decoration application & research
Retail cost & sales analysis
Art direction
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2025 marks New Era’s return to the official provider of the NFL Combine Player wear. As a result, we wanted to curate a line of fashion and technical forward apparel with more of a fan driven story to compliment the official player wear. The collection features a number of technical fabric applications as well as multiple decoration techniques including: silicone, HD ink, UV reactive ink, reflective inks, molded badging, etc. This product was developed to fill a void in the market space for team official product.
