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New Era Cap, Major League Soccer (MLS)
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2020 New Era Official on Pitch Product
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Fabric & color research
Seasonal color-way creation
Decoration application & research
Retail cost & sales analysis
Art direction
Team & league consultation
Innovation in product offering
Project management
Delegation & oversight
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Our 2020 official on field offering was New Era’s first year of full production scheduling control. The design direction was completely unique to all other leagues and houses some one-of-a-kind decoration applications as well as fabric innovations. We took a combination of team primary and secondary colors and created a custom engineered knit pattern, modeled after the player cleat construction. The front badging on the caps features an equally unique rubberized molded logo on a fabric appliqué. Our knit options followed the same story, creating one of the league's most innovative headwear stories.

















































































