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New Era Cap, Jackie Robinson Foundation
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100 year commemorative program
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Fabric & color research
Decoration application & research
Retail cost & sales analysis
Art direction
Team & league consultation
Historical research
Custom Logo Design
Project Management
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During the 100th anniversary year of the first game Jackie Robinson played in the majors, our retail partners, MLB, and the Jackie Robinson Foundation tasked us with creating a unique high-end headwear collection, unlike any of the on field or retail products we were currently offering in the marketplace. This contribution uses a number of colors, techniques and design elements personal to the Jackie Robinson legacy to tell a compelling story through these select caps. This product line was available for retail purchase worldwide in 2019 and elements are still reused in product lines of international markets and retail partners.