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Badlands Pawn, SD
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Logo Identity & Branding, Marketing, Promotion
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Badlands Pawn Shop: Gold, Guns & Rock'n Roll was the brainchild of Las Vegas based mogul Chuck Brennan. The marketing team fully branded and developed every piece from catalog to media promotional item. The venue housed regular retail pieces as well as a fully functional radio station and music venue. Among many promotional projects and on site pieces, a half-million dollar permanent billboard campaign was developed that ran pre-launch and during regular operation.
